"Finally, Leads That Feel Real" – How Maiti Homes Books 25%+ of Their LeadHQL Leads

Running a real estate company in Spain sounds like a dream—and for Marianne Steneholm, founder of Maiti Homes, it truly is. For over 25 years, her premier Marbella-based agency has specialized in exclusive properties, helping international clients find their perfect place under the Mediterranean sun—from luxury residences to investment opportunities.

With her Swedish real estate ethics, Economics degree, and deep market knowledge spanning booms and crises since 1999, Marianne has built Maiti Homes into a market leader known for finding "hidden gems." Her multicultural team serves clients in six languages, and the company's commitment runs deeper than just real estate—a significant portion of all fees are donated directly to Maiti Nepal, a charity organization dedicated to stopping human trafficking and providing education and safe shelters for rescued women and children.

"The name 'Maiti' means 'a woman's childhood home' in Nepali—it represents comfort, safety, and loving memories," Marianne explains. "Supporting this cause is close to my heart because we're not just building homes for our clients, we're helping rebuild lives for those who need it most."

But behind this successful, values-driven operation? It hasn't always been smooth sailing when it came to lead generation.

Like many ambitious agents, Marianne was caught in the reactive chase for "ready-made buyers"—spending way too much time chasing leads and not enough time actually talking to serious prospects.

"You'd get a name, a number, maybe a vague email. Then... nothing. Just radio silence," she laughs. "Or worse, they weren't even looking to buy."

Sound familiar? Marianne was missing out on the untapped potential that most agencies never even know exists—those future clients actively researching properties online but not yet visible through traditional channels.

Then came LeadHQL—and everything changed.

Accessing the Hidden Market

"When we started with LeadHQL, I was cautiously optimistic," Marianne admits. "But honestly? It didn't take long to see the difference."

Instead of competing for the same tired leads everyone else was chasing, Marianne gained access to something entirely different: exclusive introductions to individuals at the very beginning of their property exploration journey.

"It's not just more leads. It's better leads. You can feel it straight away."

This is exactly what LeadHQL's "head start" advantage delivers—the opportunity to connect with potential clients before the competition even knows they exist.

The Numbers Don't Lie

The transformation has been remarkable: over 25% of the leads Marianne receives through LeadHQL turn into booked meetings. That's not just a statistic—it's a complete shift in how her business operates.

"The quality is amazing," she says. "People show up to the meetings already informed. They're curious, engaged, and open. You're not trying to sell them an idea—they're already halfway there."

This is the power of intent-driven connections. Because these prospects arrive through LeadHQL's trusted consumer-facing platforms, they come with existing validation and genuine interest—not skepticism.

Strategic Pipeline Cultivation in Action

Maiti Homes focuses on premium properties in Spain—often for clients relocating or investing from abroad. These are significant, emotional decisions that require trust, timing, and real engagement.

Traditional lead generation left Marianne playing catch-up, trying to nurture prospects who were already shopping around with multiple agents. With LeadHQL, she's building relationships from day one.

"I didn't start Maiti Homes to be a call center," she jokes. "Now I can focus on the human side of real estate again."

This shift from reactive lead-chasing to proactive pipeline cultivation is transforming how forward-thinking agencies approach growth.

Beyond Traditional "Leads"

What sets LeadHQL apart isn't just the quality of introductions—it's the entire approach to client acquisition.

"They really understand what I need," Marianne explains. "It's not just a bunch of leads in a spreadsheet. It's a partnership."

These aren't cold contacts or shared databases. Every opportunity is exclusive to Maiti Homes, eliminating competition and allowing Marianne to invest her time in building genuine relationships.

The Competitive Edge

Since partnering with LeadHQL, Marianne has reclaimed her time, improved her sales pipeline, and—most importantly—rediscovered her passion for the business.

"It just feels more fun again," she says. "I meet people who are excited, motivated, and ready to move forward. That energy is contagious."

This is what happens when you move beyond the traditional model of chasing the same prospects as everyone else. You gain access to the untapped market of future clients—and the decisive advantage that comes with early engagement.

Your Agency's Unfair Advantage

For ambitious real estate professionals feeling stuck in the endless lead-chasing grind, Marianne has straightforward advice:

"If you want to talk to real people—not just contact forms—give LeadHQL a try. It's been a total game-changer for me."

The opportunity is clear: while your competitors continue fighting over the same visible prospects, you could be building relationships with tomorrow's clients today.

Ready to secure your head start advantage? Discover how LeadHQL can transform your client acquisition strategy and fuel your sales pipeline with exclusive, high-intent introductions.