How M²Nordic Generated a 13.6x ROI in Just 45 Days: A €553,000 Success Story

When Robert Johnsen and Jason Gell, co-founders of M²Nordic, partnered with LeadHQL in mid-2025, they had high expectations. But even they didn't anticipate closing a €553,000 property sale within just six weeks of starting our service.

The Challenge: Standing Out in Costa del Sol's Competitive Market

The Costa del Sol real estate market is notoriously competitive. With hundreds of agencies vying for the same clients, M²Nordic needed a way to reach potential buyers before their competitors even knew they existed. Traditional marketing approaches weren't delivering the quality leads they needed to grow their Nordic-inspired luxury property business.

"We were spending significant time and resources on traditional lead generation methods, but the quality was inconsistent," explains Robert Johnsen, founder of M²Nordic. "We needed a solution that could deliver exclusive, high-intent prospects who were genuinely interested in Costa del Sol properties."

The LeadHQL Solution: Complete End-to-End Automation

M²Nordic became one of the first agencies to experience our full-service approach, which goes far beyond simple lead generation. Unlike traditional marketing agencies that only manage campaigns, LeadHQL provides a complete sales automation system that handles everything from initial prospect identification to confirmed appointment setting.

The comprehensive solution begins with complete campaign management, including custom ad creative development, advanced copywriting optimization, multi-platform campaign management, and real-time performance optimization. What sets this apart from hiring a traditional marketing agency is that everything is included in the cost per lead, with no additional monthly retainers or management fees.

The core of the system revolves around exclusive lead generation through our consumer-facing brands like Ashworth & Drake. These platforms identify individuals at the very beginning of their property search journey, capturing prospects who are actively researching but haven't yet contacted any real estate agencies. Every introduction delivered through this system is completely exclusive to the receiving agency.

The game-changing element was our Lead Calling Service, which M²Nordic experienced in beta testing. This service provides each client with access to our multi-national team of professional calling specialists who personally reach out to every generated lead via phone. These experienced team members conduct real conversations to assess interest levels, understand timelines and budgets, and schedule confirmed meetings directly with the M²Nordic team. The result is a completely hands-off sales process where the agency only needs to show up to pre-screened appointments, knowing that a real person has already built initial rapport with each prospect.

"The beauty of LeadHQL's approach is that we literally only have to show up to pre-scheduled meetings," says Johnsen. "They handle everything from initial contact to appointment setting. It's like having a dedicated marketing team and inside sales department for a fraction of the cost."

The Results: A Staggering 13.6x Return

Within just 1.5 months of launching their LeadHQL partnership, the numbers spoke for themselves:

Investment Breakdown:

• Total Spend: €2,021.97
• Average Cost Per Lead: €15
• Total Leads Generated: 135 exclusive prospects

The Game-Changing Result:

• Property Sale Value: €553,000
• M²Nordic Commission: €27,650
• Return on Investment: 13.6x
• Timeline: Just 45 days

The winning lead was a property investment client who had been researching Costa del Sol opportunities through our Ashworth & Drake platform. Our algorithm identified M²Nordic as the perfect match based on their specialization in Nordic-inspired luxury properties and investment opportunities.

Why Traditional Marketing Falls Short

Consider the alternative path that most real estate agencies take when trying to scale their lead generation. The traditional approach involves paying €2,000+ monthly for marketing agency fees, allocating €3,000+ monthly for ad spend across platforms, investing €1,000+ in professional content creation and design, and often hiring additional staff to handle lead follow-up and conversion. This results in total monthly costs of €6,000 or more, with agencies competing for the same shared leads that every other agency in their market is chasing - and that's all before knowing if you'll receive a single interested prospect.
LeadHQL completely inverts this model. Instead of paying thousands monthly regardless of results, agencies pay only for the leads they receive, with costs typically ranging from €15-30 per exclusive, high-intent lead depending on market conditions and competition levels. Complete campaign management, professional content and ad creative, lead calling, and appointment setting are all included in the cost per lead. There are no monthly retainers, very low minimum spending requirements, and no additional fees. You only pay when we deliver actual results in the form of exclusive prospects ready for your sales process.
This eliminates the redundancy while keeping the powerful cost comparison and value proposition intact.

The Power of Our Consumer-Facing Brands

What makes LeadHQL unique is our approach to lead generation. Instead of competing with other agencies for shared leads, we've built trusted consumer brands that potential buyers discover organically. When someone researches Costa del Sol real estate through Ashworth & Drake, our algorithm automatically recommends M²Nordic as the best agency for their specific needs.

"The leads we receive through LeadHQL are completely different quality," notes Johnsen. "These prospects already have a level of trust because they were recommended to us by a platform they discovered themselves. It completely changes the conversation."

This creates an unparalleled competitive advantage: while other agencies fight for attention, M²Nordic's brand gets hundreds of thousands of monthly exposures through our established consumer platforms.

Infinitely Scalable Success: Your Budget, Your Growth

What makes LeadHQL truly revolutionary is how our proprietary algorithm ensures every client receives their complete budget allocation in high-intent leads, regardless of investment level. Whether you want to invest €500 monthly or €50,000 monthly, our system scales automatically to match your ambitions and market capacity.

The beauty of our approach is that there's no competition between our clients for lead allocation, and no shared opportunities. While our comparison sites feature agency rankings, these don't affect lead distribution since we generate prospects through targeted paid advertising campaigns that deliver the exact number of leads your budget requires. If you set a monthly budget of €1,000, you receive €1,000 worth of exclusive leads. If you want to scale to €25,000 monthly, the system delivers €25,000 worth of exclusive prospects. The algorithm intelligently distributes opportunities based on budget allocation and geographic targeting, ensuring that every agency gets their fair share without competing against each other.

This infinite scalability means that your growth is limited only by your ambition and market capacity, not by our platform's capabilities. Small agencies can start with modest budgets and scale as they grow, while established agencies can immediately deploy significant resources to capture market share. The system adapts seamlessly to any investment level, making it equally powerful for solo agents and large regional firms.

About M²Nordic: Nordic Values Meet Mediterranean Luxury

Founded in 2019 by co-founders Robert Johnsen and Jason Gell, M²Nordic brings Nordic ethics and high standards to Costa del Sol real estate. The agency specializes in luxury properties with Nordic-inspired design and offers comprehensive services including relocation assistance and exclusive property access.

What sets M²Nordic apart is their commitment to giving back – for every transaction, they donate €500 to a charity of the client's choice. Their "Exclusively by Olivia James" brand reflects their Chief of Clients' deep personal connection to family heritage, creating a truly personal approach to luxury real estate.

"We blend Nordic values, luxury expertise, and personalized service to make finding your Costa del Sol dream home seamless and inspiring," explains Johnsen. "LeadHQL has allowed us to scale this personalized approach without losing the quality that our clients expect."

The Future: Lead Calling for All Clients

The Lead Calling service that contributed significantly to M²Nordic's success represents our biggest development to date. This fully automated sales process transforms how real estate agencies handle prospect engagement by creating a seamless pipeline from initial interest to confirmed appointment.

The system works by first generating exclusive leads through our consumer platforms, then immediately deploying our multi-national calling team to personally reach out to each prospect via phone while their interest is at its peak. Our professional calling specialists conduct genuine conversations with prospects, building initial rapport while assessing their interest level, determining their timeline and budget requirements, and scheduling confirmed meetings directly with the agency's LeadHQL calendar system. When appointments are booked, the agency is instantly notified via WhatsApp, with additional notification options available through email and SMS based on preference. This human touch ensures that every appointment is with a genuinely interested and pre-screened prospect, not just someone who filled out a form online. Before each scheduled meeting, detailed notes about the prospect's specific preferences, requirements, and conversation highlights are provided to ensure highly productive appointments.

All LeadHQL clients now have access to this revolutionary service, creating a completely hands-off sales process where agencies focus entirely on what they do best: building relationships and closing deals. The calling service has been our most ambitious project yet, and the results speak for themselves in cases like M²Nordic's remarkable success story. Learn more about our Lead Calling service and how it works.

Ready to Transform Your Real Estate Business?

M²Nordic's success isn't an anomaly – it's what happens when you tap into the untapped stream of potential buyers who are actively researching properties but haven't yet contacted an agency. These are the hidden future clients that most agencies are currently missing.

The question isn't whether you can afford to invest in LeadHQL's services – it's whether you can afford to let your competitors gain this unfair advantage first.

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LeadHQL: Your Agency's Unfair Advantage in Securing Tomorrow's Clients, Today.