In the competitive Costa del Sol real estate market, finding high-quality, motivated buyers is paramount. For agencies like M²Nordic, a Norwegian and Swedish real estate specialist in Marbella, every lead counts. But what if you could not only get a steady stream of leads but also convert them at an exceptional rate, all while keeping acquisition costs remarkably low?

That's exactly what Robert Johnsen, founder of M²Nordic, experienced by partnering with LeadHQL. In May 2025 alone, their collaboration yielded astounding results: 57 Swedish-speaking potential buyers, a 17.5% conversion rate to qualified meetings, and an impressively low Cost Per Lead (CPL) of only $15.

This isn't just a stroke of luck; it's the power of LeadHQL's intelligent lead generation platform in action.

The Challenge: Finding Qualified Nordic Buyers in a Crowded Market

M²Nordic, as their name suggests, "blend Nordic values, luxury expertise, and personalised service to make finding your Costa del Sol dream home seamless and inspiring." They specialize in exclusive Nordic-inspired properties and are committed to transparent guidance and exceptional service.

To reach their specific clientele – discerning Swedish and Norwegian buyers looking for property in Marbella – they needed a targeted, efficient, and reliable lead generation solution.

The LeadHQL Solution: Precision Targeting and Powerful Endorsements

Enter LeadHQL. Our platform isn't just another lead seller; we're a sophisticated lead generation and assignment engine designed to connect the best local agencies with genuinely interested buyers. Here’s how we set M²Nordic up for success:

1. Targeted "Lead Groups": M²Nordic wanted Swedish-speaking buyers interested in the Marbella area. Within the LeadHQL platform, they simply subscribed to our "Marbella + West" Lead Group and specified "Swedish" as the desired language from Sweden.
2. Automated Campaign Activation: Once subscribed, LeadHQL handles the rest. We set up and manage all the advertising campaigns through our established and trusted consumer-facing brands, like Ashworth & Drake (www.ashworthdrake.com). These brands act as comparison sites, guiding potential buyers to top local agencies.
3. Intelligent Lead Assignment & Exclusive Recommendation: When a new Swedish-speaking lead interested in Marbella comes through Ashworth & Drake (or our other brands), LeadHQL's algorithm gets to work. It assigns the lead exclusively to M²Nordic. This means:
4. • M²Nordic is the only agency to receive that specific lead's details.
   • Our brand (e.g., Ashworth & Drake) automatically recommends M²Nordic to the lead via email and on our website as the best local agency for their needs. This third-party endorsement provides a powerful, trusted introduction.

"The beauty of LeadHQL is the exclusivity and the direct recommendation," says Robert Johnsen. "Knowing that a trusted comparison site is pointing buyers directly to us gives us a significant advantage."

The Astonishing Results: Quality Meets Quantity

The numbers speak for themselves. During May 2025 (from the beginning of the month until May 29th):

• 57 Swedish-speaking potential buyer leads were generated for M²Nordic.
• A staggering 17.5% of these leads were converted into qualified, scheduled meetings.
• All achieved at an average Cost Per Lead of just $15.

A 17.5% conversion rate from lead to qualified meeting is exceptional in any market, and it’s a testament to both the quality of leads generated by LeadHQL and the expertise of the M²Nordic team. This level of conversion is what agencies can typically expect when partnering with LeadHQL.

Going the Extra Mile: Expert Lead Qualification

For clients like M²Nordic, who meet a minimum ad spend threshold ($5000 USD through our platform), LeadHQL offers an additional powerful service: lead qualification. Our dedicated team personally calls these high-potential leads to:

• Verify their interest and budget.
• Understand their specific needs and timeline.
• Schedule a direct phone meeting between the qualified lead and the agency.

This ensures that when an agent like Robert speaks to a lead, they are already warmed up, vetted, and ready to discuss their property ambitions seriously.

Let's look at what this detailed qualification looks like in practice. To protect client privacy, personal details in the following example have been anonymized, but the depth of information is representative of what we provide. We'll refer to this sample lead as 'a Swedish Investor':

Qualified Lead Profile: A Swedish Investor

• Lead Profile & Motivation: This Swedish Investor already owns an apartment in Manilva (Pure South) for the past three years, which they bought to test the waters. They find the area a bit too quiet and "Spanish" for their current focus. An experienced businessperson from Sweden (involved in car export, paddle centers, property flipping), they are now looking specifically for investment opportunities in the Costa del Sol property market, with a strong focus on Return on Investment (ROI). Their primary goal is to "flip" properties, getting in at the early stages of off-plan projects to maximize profit.
• Financials & Investment Strategy:
• • Budget: Flexible and strategic. They mentioned considering options like investing around €300,000 - €400,000 per unit if buying multiple smaller properties, or potentially investing in a single, more expensive unit if the ROI is more compelling.
  • They want to start "a little more carefully" to learn the specifics of the investment market here.
  • Fully set up in Spain (NIE, bank accounts, potentially a lawyer).
• Location Preferences: This investor is open to various locations as long as the investment potential is strong. They mentioned areas east of Marbella towards the airport: Mijas, Capobino, Benalmádena (specifically the Higuerón area was discussed as it's close to the airport and offers amenities). They are also aware of projects like Isla Bela in Nueva Andalucía as examples of good ROI due to surrounding developments. San Pedro was mentioned as a possibility if looking for something more modern than their current property. The key is finding projects where they can enter at an early phase.
• Property Requirements & Focus:
• • Property Type: Primarily off-plan properties (apartments or potentially houses).
  • Strategy: Their main focus is on understanding the payment structure of off-plan projects and the possibilities for selling before taking possession of the keys, or shortly thereafter, to maximize ROI. They are interested in projects that have phased price increases.
  • They are looking for an agency that can help identify such projects and also assist with the subsequent sale of these investment properties.
• Key Considerations: This Swedish Investor is a sophisticated individual with a clear strategy focused on ROI and flipping off-plan properties. They are already familiar with the Costa del Sol and own property here. They appreciate a straightforward, no-nonsense approach and want an agency that is knowledgeable about the investment side of the market, especially off-plan projects and their resale potential. They are looking for an agency that can be a long-term partner for both buying and selling.

This level of detail empowers M²Nordic to have highly productive initial conversations, already understanding the client's core motivations and financial standing.

How LeadHQL Works For You

With LeadHQL, there are no hefty monthly retainers or hidden setup fees. You simply pay for the leads you want. Our optional lead qualification service is an additional charge, applied when you opt-in and meet the ad spend criteria.

The process is simple:

1. Define your target (region, language, property type).
2. Subscribe to relevant Lead Groups.
3. Let LeadHQL manage the ad campaigns and send exclusive, recommended leads your way.
4. Opt for our qualification service to receive meeting-ready prospects.

Ready to Replicate M²Nordic's Success?

If you're looking to connect with motivated buyers, benefit from powerful third-party endorsements, and achieve outstanding conversion rates, it's time to explore LeadHQL. Like M²Nordic, you can transform your lead generation and focus on what you do best: closing deals and helping clients find their dream homes on the Costa del Sol.

Stop chasing cold leads. Start engaging with genuinely interested, pre-qualified buyers.